Page 125 - Catalog 2019-2020 Flipbook

Public Relations
Certificate of Achievement-Advanced
The Certificate of Achievement-Advanced in Public Relations meets the needs of community college students seeking training in a skill set in preparation for a career in public relations, promotions, marketing communication or fundraising.
Program Learning Outcomes - upon completion, students will be able to:
• Demonstrate competency in the basics of journalistic and
public relations writing, including structure of a story and a
press release.
• Demonstrate competency in research, information gathering
and critical analysis of information using techniques such as
Program Learning Outcomes - upon completion, students will be able to:
• Demonstrate knowledge of how real property is described,
acquired, appraised, financed, encumbered and leased and
how title to real property is held in California.
• Demonstrate knowledge of the risks, returns, legal issues
and ethical issues involved in the purchase, holding and sale
of California real estate.
• Qualify to take the California Department of Real Estate
salesperson examination.
Certificate of Achievement
1. Meet the requirements for this certificate level. 2. Complete the following.
observation, online research and interviewing.
• Demonstrate understanding of marketing and
communication in organizational structures.
• Summarize appropriate steps to gain employment in public
relations industry.
Certificate of Achievement-Advanced
1. Meet the requirements for this certificate level. 2. Complete the following.
REST 50 REST 51 REST 52A REST 53 REST 61
Real Estate Principles 4 Real Estate Practices 4 Legal Aspects of Real Estate 4 Real Estate Finance 4 Real Estate Investments 4
BUS 90 BUS 94 JOUR 2 JOUR 21A JOUR 21B JOUR 61A JOUR 80
Principles of Marketing
Promoting Your Business with Social Media Media and Its Impact on Society
News Writing and Reporting
Feature Writing and Reporting
Student News Media Production I Introduction to Public Relations
5 5 4 3 3 3 4
Financial Accounting I (5)
Financial Accounting I - HONORS (5)
Financial Accounting II (5)
Financial Accounting II - HONORS (5) Managerial Accounting (5)
Managerial Accounting - HONORS (5) Introduction to Business (5)
Business Law I (5)
Business and Society (5)
The Business Plan (4)
Principles of Marketing (5)
Promoting Your Business with Social Media (5) Total Units Required ....................................25
Complete three courses:
11-15
BUS 10 BUS 89 COMM 70
or COMM 70H
EWRT 1B
or EWRT 1BH
EWRT 2
or EWRT 2H
JOUR 61B JOUR 61C
Introduction to Business (5)
Advertising (5)
Effective Organizational Communication (5) Effective Organizational
Communication - HONORS (5)
Reading, Writing and Research (5)
Reading, Writing and Research - HONORS (5) Critical Reading, Writing and Thinking (5) Critical Reading, Writing and
Thinking - HONORS (5)
Student News Media Production II (3)
Editorial Leadership for
Student News Media (3)
Total Units Required .............................. 38-42
REST 50 REST 51 REST 52A REST 53 REST 61
Real Estate Principles 4 Real Estate Practices 4 Legal Aspects of Real Estate 4 Real Estate Finance 4 Real Estate Investments 4
REAL ESTATE
Real Estate
Certificate of Achievement
A.A. Degree
The Certificate of Achievement and A.A. degree in Real Estate provide the student with a thorough understanding of the California residential real estate market from a buyer’s, seller’s and real estate professional’s perspective. In addition, students completing the program meet the minimum requirements to sit for the California Real Estate Sales License exam.
ACCT 1A
or ACCT 1AH
ACCT 1B
or ACCT 1BH
ACCT 1C
or ACCT 1CH
BUS 10 BUS 18 BUS 21 BUS 58 BUS 90 BUS 94
Financial Accounting I (5)
Financial Accounting I - HONORS (5)
Financial Accounting II (5)
Financial Accounting II - HONORS (5) Managerial Accounting (5)
Managerial Accounting - HONORS (5) Introduction to Business (5)
Business Law I (5)
Business and Society (5)
The Business Plan (4)
Principles of Marketing (5)
Promoting Your Business with Social Media (5)
Complete a minimum of five units: 5
ACCT 1A
or ACCT 1AH
ACCT 1B
or ACCT 1BH
ACCT 1C
or ACCT 1CH
BUS 10 BUS 18 BUS 21 BUS 58 BUS 90 BUS 94
A.A. Degree
1. Meet the A.A./A.S. degree requirements. 2. Complete the following.
Complete a minimum of 25 units: 25
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