Concise Guide to Paralegal Ethics, 3rd. Ed. by Therese Cannon; Aspen Press; Required.
California Paralegal Statues: http://www.leginfo.ca.gov/
Search in "Business & Professions Code" using the search term "paralegal"
OTHER PERTINENT SOURCES:
CA law re advertising/solicitation
CA Ethics opinion re Chat Rooms and Solicitation
Missouri v. Jenkins; US Supreme Ct. - Paralegal fees awarded