Introduction to Business
Format - Lecture & Online
Mondays and Wednesdays from 9:30 to 11:20 AM in MLC 103.
need to schedule one additional hour per week for team meetings and
03Y & 3YH (Honors)
||Meets Tuesdays and Thursdays from 9:30 to 11:20 AM
in MLC 103. Students need to schedule one additional
hour per week for team meetings and online work.
Thursdays from 8:15-9:15 AM in F-51J in the F-5
building which is near the Forum. Fridays, by email.
(Please note that Michele has one "L". Also, you may
receive a reply from another email account, but this is the account
that I check most frequently so please use it. There is no need to send
me messages to multiple email addresses!)
864-8615 (Please use email for urgent messages.)
My web site contains assignments and course documents for
Course Objectives & Student Learning
to Business is a survey course which provides a broad overview of the
principles, and functions of business. Students will gain a
foundation in business terminology and practices essential for success
in industry. Throughout the course students will have the
opportunity to learn more about different functional areas and
industries to start
career planning. By the end of the course students will be
- Distinguish among the primary
functions within a business,
(i.e., marketing, operations, human resources, accounting and finance)
and identify the interests and roles of key business stakeholders
(i.e., employees, management, owners, and society).
- Demonstrate a working
vocabulary of business terms.
Collins, K. (2009). Exploring business [ISBN 13: 978-0-9820430-0-4
] (1st edition). You have two options to obtain this textbook:
- Study Pass (Recommended): The online textbook comes with a complete set of study
aids, to help you succeed on exams. They include practice
questions for each chapter, electronic flashcards for key terms, and
audio summaries of each chapter. The set costs between $19 and $35 (depending on whether you use an e-reader). To get the online textbook and study aids, go to the Flatworld Knowledge site.
The bookstore is also stocking used print copies. This
does not come with the study aids (practice test questions),
although you can always buy them for $19 at a later point in the course.
Bikes Simulation Game: Each
student needs to purchase a software license to use the
simulation game from the SmartSims web site. This license is $30 for De Anza students.
You will need a computer in order to access the Catalyst
complete assignments. I advise you to have a current browser (Firefox is recommended for use
with Catalyst) and to
ensure that Flash and Java
are installed on your computer (and enabled by your
browser). You will also need a media player, such as the Realplayer or Windows
Media Player. Students who don't have a computer or the right configuration may use the
Library West Computer Lab. Please note that no (student) technology is allowed during our on campus classes.
- Preliminary Reading:
Each week you
will be assigned one to two
chapters to read in the textbook. Assigned readings must be
completed prior to class since graded group exercises and discussions
will depend on your knowledge. To be successful in this course you must
on the reading assignments. If you miss a class,
you should check our Catalyst site to prepare for the next class.
In order to be successful on exams, you will need to practice
using these business concepts on homework and team exercises.
Many of the homework assignments will be found in our online
Catalyst site. Sometimes we will do team exercises or case
studies in class, and I will
collect the team answers as homework. Only those who are
present will receive credit
for team homework. You should check Catalyst after
every class to ensure that you submit homework assignments on time to
earn full credit. Students
who have completed 100% of the homework assignments on time before an
exam will earn 2 points of extra credit on that exam.
order to be successful in business, you have to show up! This
class is dependent upon team work and discussion. Each
day you will need to be present at the start of class to receive credit
Attendance means that you are on time and will be
class for its duration. If you are
or late, your teammates may find it difficult to
exercises. Each student
has a personal limit of 2 absences (without
you come to class after attendance is taken, you may come up after
class to request 1/2 credit for attendance. Students that have more
than 2 absences will be penalized according to the level of absenteeism.
class is offered in a hybrid format, and 20% of the class is online
using a business simulation game.
The game will allow you to practice making business
decisions as a new manager in the bicycle manufacturing
As the game progresses, you will be promoted and gain responsibilities
in the company. Many students have told me that this is the
part of the course in which they learned the most. You will
meeting weekly with your teammates at a scheduled time to make
decisions and compete against your classmates. We will be
using many of the tools in the Catalyst sytem to facilitate our
- Final Peer Evaluation (10
should prepare for and attend meetings,
professionally because your
will allocate 10 points towards your grade at the end of the
the past, I have found that attendance plays a
part in the ratings that students give each other.) Please note that
not submit peer evaluations on time in Catalyst will not earn
the points allocated to them by their peers. Note
that the instructor will also be checking the simulation system logs
to ensure that
each student is doing adequate preparatory work to contribute
to their teams.
- Attendance: If your teammates feel that you have
missed an excessive number of meetings and are "freeloading," they have
the right to dismiss you
from the team. Teammates who are dismissed will be reassigned to work on the simulation alone, and will earn a zero (out of
10) on the peer evaluation portion of the grade.
Value (30 points): You will be evaluated
in terms of
your team's ability to build
shareholder value. Shareholder value grows when a firm performs
profitably over many years. The teams will be sorted in order
highest shareholder value to lowest. Firms
that are struggling are encouraged to meet with me in my office hours
to get assistance. Teams have to improve shareholder
value by the end the game as follows:
- Firm with Highest Shareholder Value in each world:
A grade + 4 points of extra credit, applicable to your grade
- Non-winner Shareholder Value of $50 or more: A
grade + 3
points of extra credit
- Non-winner Shareholder Value of $40 or more: A
grade + 2
points of extra credit
- Non-winner Shareholder Value of $30 or more: A
grade + 1
point of extra credit
- Non-winner Shareholder
Value of $20 or more: A grade range
- Non-winner Shareholder
Value of $10-19.99: B grade range
- Non-winner Shareholder
Value of $7-9.99: C grade range
- Non-winner Shareholder Value of $2-6.99: D
- Non-winner Shareholder Value of $1.99 or
less: F grade
There will be 3 exams to test your ability to apply the
have learned. You will need to bring a Scantron form,
Photo ID, and #2
pencil to the exams. All
examinations are closed book, closed notes. (You may ask me questions,
however.) On exam days,
special seating will be used. Students will need to take out a photo ID
and turn off cell phones. Electronic devices are not permitted.
Students will need to complete and
submit their exams
prior to exiting the room. There will be
no makeup opportunities for these exams, but the lowest grade
will be dropped from your final score. If you are ill or absent on the
day of an exam, then that will be the one which is dropped. The schedule is:
1 covers assigned portions of Chapters 1
5, 8 (partial),
12, 9,10, Mike's
and assigned materials. It
is scheduled for 5/6 (Section 01Y) and 5/7 (Sections 03Y/3YH).
2 covers assigned portions of chapters 4, 6, 8 (partial), 11, & 13,
and Mike's Bikes. It
scheduled for 6/3 (Section 01Y) and 5/30 (Sections 03Y/3YH) 6/4 (changed date).
3 (Final) covers assigned parts of
chapters 1(partial), 2, 3, 7, 15, and other materials.
- Section 01Y: Final is
scheduled at 9:15
AM on Thursday, June 27th, in MLC 103.
- Sections 03Y/3YH: Final is
scheduled 9:15 AM on Tuesday, June 25th
in MLC 103.
Honors Section (3YH):
Honors cohort is being offered in this section. Eligibility
requirements can be found at www.deanza.edu/honors or you may contact
Lydia Hearn at firstname.lastname@example.org. The cohort requires a
written project about the business simulation in order to earn an
Honors designation for this class on your transcript. Details about the
honors project are posted in Catalyst.
You must commit to participating in the Honors cohort by the end of the
first week of the quarter by dropping the current section of this
course and adding the Honors section. To obtain the add code, you
must provide your name and student ID on a form which is considered a
written contract with your instructor. Once you commit to the
Honors section, you will be expected to complete the honors project at
an A or B quality level. Failure to complete the Honors work at
this level will result in a lowering of grade by one full letter
who plagiarize, submit the work of others as their own, neglect to participate in their teams, or cheat on
exams or assignments will receive a failing
grade on that assignment
and be reported to college authorities. Serious cases will
receive a failing grade in the class as well. Ignorance is
not an acceptable excuse in college. If you are uncertain what is acceptable behavior,
refer to the Student Handbook on Academic
Topic (Please refer to
the Homework Assignments
file for details.)
|Marketing Strategy; Pricing
|More on Marketing: Distribution,
|Operations Management; Exam
|Forms of Ownership; Management
|Communications; Exam 2 (03Y/3YH)
|Human Resource Management, Exam
Weights (Excluding Extra Credit)
Exams (lowest one dropped)
|Mike's Bikes & Peer
Your Total Points
grade does not exist)
All students are expected to demonstrate
professional behavior in the classroom. This means
doing homework from another class, or use of electronics (cell phone,
tablet, laptop, etc.) are prohibited during class time. (You may check electronics during the break.) Students are expected to listen respectfully to the
comments made by their peers and raise their hands to be called upon.
The instructor will keep a log of non-professional behaviors
(such as sleeping in class) and use that log to deduct points from the
student's final grade.
The laws have changed and students can no longer be added to or dropped from the class after the first two weeks. Students who
need to withdraw or drop are responsible for submitting their own
Students who remain
the class will receive the grade earned.