Business 55
Introduction to Entrepreneurship

Course Overview and Syllabus

Spring 2011 / 5
Units / Online Format
Michele Fritz

Top     Course Description     Learning Outcomes     Advisories     Materials     Requirements
Lesson Plan     Tips for Success     Academic Integrity     Dropping     Grading    Support    

Instructor Email Address: fritzmichele at  (Please note that Michele has one "L".  Also, you may receive a reply from another email account, but this is the account that I check most frequently.)  There is no need to send emails to multiple accounts!
Telephone: (408) 864-8615 (Please use email for urgent messages.)
Faculty Web Site:       My web site contains many tools and resources for students.
Office: F-51J, which is near the Forum building on campus in Cupertino, CA.
Office Hours: Mondays through Thursdays from 8:25-9:25 AM (PST). Online Fridays.

Course Description: 

This course provides students with an introduction to the potential and pitfalls of Entrepreneurship.  Students will learn about the various methods for starting up, managing and financing a new venture.  Students will get a chance to evaluate real world business plans and videos of entrepreneurs.

Learning Outcomes:

By the end of the course, student should be able to:
  1. Examine the steps required, the support available, and the tactics commonly employed by entrepreneurs starting a business.
  2. Critically evaluate business plans in terms of feasibility, investment potential, risk, and completeness.


All of the required materials for this course may be purchased at the De Anza Bookstore.  Online ordering is available via the Bookstore Home Page (Note: All external links in this document open in a new window).


Discussion Rubric - All Criteria Listed Have Equal Importance
Criteria A Level work B Level Work C Level Work
Completeness All questions posed in the assignment are fully answered and explained or justified.  All directions have been followed. All questions posed in the assignment are fully answered but explanations may be brief or some of the directions missed. Some of the assigned questions are skipped or ignored.
Originality Adds significant, new, and substantiated ideas to the chosen discussion topic and demonstrates that the discussion has been reviewed prior to posting.  Adds a new idea to the chosen discussion topic and demonstrates that the discussion has been reviewed. Enhances or further explains an idea that has already been mentioned in the chosen discussion topic.
Timeliness Posts fully in the discussion by the deadline. Posts up to a week after the deadline. Posts later in the course.
Professionalism Writing is clear and easy to read. Posts are written in a professional manner with proper grammar and punctuation. Posts are generally clear but may contain occasional grammatical errors or typos. Posts may be difficult to understand due to grammatical and stylistic problems.
Extra Credit Essay Rubric
Criteria I'm impressed! A successful start!  Every bit of extra credit helps!
Professionalism Writing is clear and easy to read, containing proper grammar and punctuation. (2 points) Writing is generally clear but contains some grammatical errors or typos. (1 point) Writing is difficult to understand.
(0 points)
Specifics and Level of Detail provided Essay contains 5-6 specific and elaborated examples of how the student will implement course concepts into his/her planned business. (5-6 points) Contains 3-4 specific and elaborated examples of how the student will implement course concepts into his/her planned business. (3-4 points) Contains 1-2 specific and elaborated examples of how the student will implement course concepts into his/her planned  business. (1-2 points)

Note to students with disabilities: If you have a disability-related need for reasonable academic accommodations or services in this course, provide your instructor with a Test Accommodation Verification Form (also known as a TAV form) from Disability Support Services (DSS) or the Educational Diagnostic Center (EDC). Students are expected to give five days notice of the need for accommodations. Students with disabilities can obtain a TAV form from their DSS counselor (864-8753 DSS main number) or EDC advisor (864-8839 EDC main number).

Lesson Plan:

Week 1
Course Orientation; What is Entrepreneurship? 
Week 2
Starting a Business
Week 3
Planning and the Opportunity
Week 4
Marketing and Promoting Your Business
Week 5
Products, Pricing, and Place
Week 6
Midterm Exam; Operations Management
Week 7
Managing Human Resources
Week 8
Basic Accounting for Small Business
Week 9
Happiness is Cash Flow
Week 10
Financial Management and Risk
Week 11
Legal Issues and the Challenges of Success
Week 12
Final Exam due Tuesday.

Tips for Success:

There are many ways that you can demonstrate your understanding of course concepts in this class. Here are some ways that you can boost your performance.  I welcome your input!  

Academic Integrity: 

Students who plagiarize, submit the work of others as their own, or cheat on exams will (at minimum) receive a failing grade on that assignment and be reported to college authorities. Serious cases will receive a failing grade in the class and be reported to college authorities.  Ignorance is not an acceptable excuse in a college classroom. If you are uncertain what is acceptable behavior, refer to the Student Handbook on Academic Integrity.


The instructor will drop students who have not logged on and completed assignments by due dates in first two weeks,  those who have not completed the midterm exam (or emailed regarding an emergency) by the due date for that exam, and anyone who falls more than two weeks behind in the class.  Other than that, students are responsible to drop or withdraw from the course.  If you mean to drop the course but do not do the transaction yourself, you can expect to see a grade for the course on your transcript!  Students may drop online through the De Anza web site.


Grades will be assigned to students based on the total points earned in the course. You may access your final grades in Catalyst the weekend after the final exam. After that, log in to look at your records on the De Anza web site.


Help with Course Content Email me Mondays through Fridays.  (24 hour turnaround is typical except over the weekend.)
Technical Support Web Site URL
Distance Learning Center 
Home Page:        Phone: (408) 864-8969
(Hours of operation are posted on the page under the link "About Us")