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Gordon Smith - Business

My Faculty Page

"It ain't the things you don't know what gets you in deep trouble. It's the things you know for sure, but what ain't so" -- Joel Chandler Harris

Gordon Smith, docent naturalist (volunteer) at Ano Nuevo State Park

Gordon Smith

ATC 203D
Wednesdays, 4:00-5:00pm


Course Syllabi


Marketing, entrepreneurship, business strategy, international business, renewable energy and sustainability
Honours B.A. University of Toronto (Canada); MBA York University (Canada)
Gordon Smith is a long-time entrepreneur who was an executive of several successful Silicon Valley start-ups. He is also passionate about working with environmental and educational non-profits. A father of two sons currently in California colleges, he is a very active wilderness hiker, kayaker and camper, and is especially enthusiastic about guiding visitors to experience the wonder of the elephant seals at Ano Nuevo State Park, where he is a docent naturalist.

Gordon also regularly works as a volunteer coach at YearUp, which provides a year-long program to teach IT skills along with the "soft skills" of the workplace to prepare students for jobs in Silicon Valley tech companies. YearUp targets young adults, typically the first in their families to attend college, and blends internships in tech firms with formal classroom training.

Gordon spent over 25 years in a variety of marketing and business development positions with technology firms. Several of these were venture-funded technology startups, where he was VP of Marketing for Internet companies providing networking software, hardware and services, as well as for one which was a solar energy services company. Later, he consulted extensively, particularly in the renewable energy industry, which dovetailed with his strong commitment to environmental causes.

It is these skills and experiences gained from working with new, fast-growing, scrappy companies which he would like to share with De Anza business students.


Winter 2018
CRN Course Title
35121 BUS -090.-01 Principles of Marketing
Spring 2018
No classes found for Spring 2018.

 The syllabi below are for the two courses that I teach.

See Catalyst system.

email icon Email: Gordon Smith
phone icon Phone: 408.393.6182


Last Updated: 2/2/18