How to Promote Your Event @ De Anza
Plan It First!
As you plan your event, identify your promotional or marketing goals:
Once you determine your goal(s), you can decide which of these promotion vehicles work best for your event.
Promote Your Event
DE ANZA WEB SITE
Sponsoring Department or Program Web site
Whetheryour event is for everyone (film screening, speakers series) or a specific audience (staff development training, student workshop), ask the sponsoring department or organization to create a Web page about the event or list the event on its News and Events section.
De Anza Events Calendar
If the event is open to everyone, post your event on the De Anza Events Calendar.
Student Group Event Calendar Request
Faculty and Staff Group Event Calendar Request
De Anza Home Page
Once an event is posted on the De Anza Events Calendar, it will be promoted from the De Anza Home Page as the date nears, usually within a week of the event. If you want the event promoted sooner or as a News and Notices item, e-mail the Web Team at firstname.lastname@example.org with your request.
Many De Anza student groups have a Facebook presence. Use this tool to promote your event by creating a Facebook Event Page, then linking to it from your other electronic media.
If your event has wide-reaching appeal, we may post it on the official De Anza College Facebook page. Contact Marisa Spatafore at email@example.com for more information.
De Anza Employee Campus Memo
De Anza's Marketing/Communications Office creates a Campus Memo that is emailed to faculty and staff employees periodically. If you want your event included in this electronic publication, e-mail Lois Jenkins at firstname.lastname@example.org.
MyPortal Targeted Announcements
If you want to promote your event to faculty, e-mail the Web Team at email@example.com
Classroom and Governance Meeting Announcements
Request that an announcement be made about your event at a shared governance meetings, such as DASB and/or ICC meetings, or ask individual faculty if you may make an announcement during a class session.
Outdoor Electronic Board
Depending upon space, the outdoor electronic boards at the northern corners of campus may be used to promote open community events of broad interest.
La Voz Weekly Student Newspaper
Contact the La Voz Weekly student newspaper office to promote your event through free calendar listings and paid ads.
PRINTED FLYERS and POSTERSSee the De Anza College Posting and Free Speech Policy on the Office of College Life Documents and Form Web page.
Flyer and Poster Graphic Design Considerations
When creating graphics for branding/promoting an event,
Contact: Lois Jenkins